naam

/Tashja Farmer

About Tashja Farmer

This author has not yet filled in any details.
So far Tashja Farmer has created 92 blog entries.
31 10, 2019

The innovation graveyard

oktober 31st, 2019|

Brand Growth 2019: What have we learned? Blog Roderik Sorbi – Senior Client Consultant It’s our third year running, and we have spoken to dozens of marketers, CMO’s, innovation [...]

31 10, 2019

Marketing congresses October 2019: what have we learned?

oktober 31st, 2019|

Column Ronald Jansen - Consulting Partner A tradition nowadays; October is a very busy month for DVJ Insights. We have our international Brand Growth Event in the Netherlands and [...]

21 10, 2019

DVJ Insights voor de tweede keer op rij FD Gazelle

oktober 21st, 2019|

Utrecht, 21 oktober 2019, DVJ Insights, het marketing research en analytics bureau voor merkgroei, is voor het tweede jaar op rij uitgeroepen tot FD Gazelle. De FD Gazellen Awards [...]

14 10, 2019

Brand Growth 2019 from an academic perspective

oktober 14th, 2019|

Blog Lisette Kruizinga - de Vries - Methodologist  On Thursday the 3rd of October, our annual Brand Growth Event took place in the Miele Experience Center. This year’s theme was [...]

9 10, 2019

The increased importance of social media in advertising

oktober 9th, 2019|

How do social video ads perform in comparison with TV ads? For many brands nowadays, social media platforms such as Facebook, Instagram and Twitter, play a considerable role in [...]

8 10, 2019

DVJ Insights on Stage at Festival of Marketing with Mark Ritson

oktober 8th, 2019|

Column Simon McDonald – Managing Director UK In October, we launch the results of our latest Brand Growth Study at the Festival of Marketing, where our CEO, Lucas Hulsebos, [...]

7 10, 2019

The 3 sins of purchase intent

oktober 7th, 2019|

Blog Roderik Sorbi – Senior Client Consultant   These past few decades we have seen many publications about the pitfalls of Purchase Intent. And yet, purchase intention still feels [...]

5 09, 2019

DVJ’s summer suitcase

september 5th, 2019|

Column Marieke van Echtelt – Managing Director Summer is often a time of reflection. But while I was ticking off my packing checklist a couple of weeks ago, plans [...]

3 09, 2019

You don’t fool me! Do you?

september 3rd, 2019|

Blog Lisette Kruizinga-de Vries – Methodologist A couple of years ago, DVJ Insights collected data for a study on the effects of native advertising. Now, after some years, the [...]

18 07, 2019

How can we generate new insights based on existing data?

juli 18th, 2019|

Case Study - Integrating data in tracking   Client’s challenge There’s a discussion going on between data sources and questionnaires. Most of the time the people involved with questionnaires are [...]

Load More Posts