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About Tashja Farmer

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So far Tashja Farmer has created 41 blog entries.
19 02, 2019

The gap between science and marketing

Column Ronald Jansen - Consulting Partner   I could very well be one of the last people on Twitter. It is nice to see though that some of the [...]

19 02, 2019

What makes TV commercials effective?

Finding out whether our copy testing tool is a good predictor   As a marketing research company, we don’t just conduct studies for clients. We use our research to [...]

13 02, 2019

Dienst Publiek en Communicatie kiest DVJ Insights als onderzoekspartner voor alle campagne-effectmetingen

Utrecht 12 februari 2019, Na een uitgebreide aanbestedingsprocedure kiest de Dienst Publiek en Communicatie (DPC) voor DVJ Insights voor het meten van de effecten van voorlichting. Het gaat om [...]

8 02, 2019

DVJ Insights presented 4 workshops at MIE 2019

DVJ Insights was represented at MIE 2019 with 4 presentations in the Netherlands, Utrecht.  The presentations were on both days of the congress, Wednesday the 6th and Thursday the [...]

31 01, 2019

Nieuwe Europese betaalrichtlijn bij veel Nederlanders nog onbekend

46% Nederlanders staat open voor nieuwe betaaldiensten door PSD2 De nieuwe Europese betaalrichtlijn PSD2 is bij 82% van de Nederlanders nog onbekend. Na uitleg van wat PSD2 is, verwacht [...]

17 01, 2019

Top 7 KPI’s that drive brand impact

Article - Which KPI’s contribute the most to an effective TVC?   As a marketing research company, we don’t just conduct studies for clients. We use our research to [...]

17 01, 2019

Do better!

Column Lucas Hulsebos – CEO DVJ Insights   It will be difficult for us to top 2018. A year where DVJ Insights won a lot of prizes due to [...]

3 01, 2019

RPS+ PR

Case Study - Can we integrate PR when measuring the effectiveness of media? “We were able to gain an even better insight in the impact of our media by [...]

27 12, 2018

What is the best kpi for measuring media?

Case Study - Validating RPS compared to expenditures and GRP’s   In our Brand Growth study which is related to media, we spoke with over 50 different CMO’s. We [...]

12 12, 2018

Steeds meer banen en professionals in de sport en bij sportclubs

NOC*NSF doet jaarlijks onderzoek naar verschillende gebieden binnen sport. Het doel hiervan is de kwaliteit van de Nederlandse sportinfrastructuur helder in kaart te brengen en te blijven monitoren. Deze [...]

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