Geen onderdeel van een categorie

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31 10, 2019

The innovation graveyard

oktober 31st, 2019|

Brand Growth 2019: What have we learned? Blog Roderik Sorbi – Senior Client Consultant It’s our third year running, and we have spoken to dozens of marketers, CMO’s, innovation [...]

9 10, 2019

The increased importance of social media in advertising

oktober 9th, 2019|

How do social video ads perform in comparison with TV ads? For many brands nowadays, social media platforms such as Facebook, Instagram and Twitter, play a considerable role in [...]

26 03, 2019

The new season

maart 26th, 2019|

Column Marieke van Echtelt – Managing Director   The new season has begun, and I’m not talking about Netflix series. It’s the time for juries. Applications have started, deadlines [...]

21 03, 2019

DVJ Insights in Top 250 Groeibedrijven

maart 21st, 2019|

Utrecht, 21 maart, 2019. DVJ Insights staat in de Top 250 Groeibedrijven 2019. De lijst bevat de Top 250 snelst groeiende bedrijven in Nederland met een minimum van 10 [...]

20 03, 2019

The Insight Show: our key take-outs

maart 20th, 2019|

Blog Lauren Strain – Research Expert UK   The annual Insight Show was held on the 6th and 7th of March at London’s Kensington Olympia. DVJ Insights was in [...]

14 03, 2019

Which content characteristics of TV commercials influence brand impact?

maart 14th, 2019|

As a marketing research company, we don’t just conduct studies for clients. We use our research to learn from our own insights. Over the years, we have tested hundreds [...]

14 03, 2019

In-store Experience Concept test

maart 14th, 2019|

Case Study - How can we activate the target group towards shopping in-store?   Client’s challenge Over the past few years there has been a shift in the world [...]

28 02, 2019

Rijksuniversiteit Groningen en DVJ Insights intensiveren samenwerking

februari 28th, 2019|

Utrecht 28 februari 2019, de Rijksuniversiteit Groningen (RUG) - met name de vakgroep Marketing van de Faculteit Economie en Bedrijfskunde- en DVJ Insights gaan intensiever samenwerken. Nog dit jaar [...]

19 02, 2019

The gap between science and marketing

februari 19th, 2019|

Column Ronald Jansen - Consulting Partner   I could very well be one of the last people on Twitter. It is nice to see though that some of the [...]

19 02, 2019

What makes TV commercials effective?

februari 19th, 2019|

Finding out whether our copy testing tool is a good predictor   As a marketing research company, we don’t just conduct studies for clients. We use our research to [...]

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