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26 03, 2019

The new season

Column Marieke van Echtelt – Managing Director   The new season has begun, and I’m not talking about Netflix series. It’s the time for juries. Applications have started, deadlines [...]

21 03, 2019

DVJ Insights in Top 250 Groeibedrijven

Utrecht, 21 maart, 2019. DVJ Insights staat in de Top 250 Groeibedrijven 2019. De lijst bevat de Top 250 snelst groeiende bedrijven in Nederland met een minimum van 10 [...]

20 03, 2019

The Insight Show: our key take-outs

Blog Lauren Strain – Research Expert UK   The annual Insight Show was held on the 6th and 7th of March at London’s Kensington Olympia. DVJ Insights was in [...]

14 03, 2019

Which content characteristics of TV commercials influence brand impact?

As a marketing research company, we don’t just conduct studies for clients. We use our research to learn from our own insights. Over the years, we have tested hundreds [...]

14 03, 2019

In-store Experience Concept test

Case Study - How can we activate the target group towards shopping in-store?   Client’s challenge Over the past few years there has been a shift in the world [...]

28 02, 2019

Rijksuniversiteit Groningen en DVJ Insights intensiveren samenwerking

Utrecht 28 februari 2019, de Rijksuniversiteit Groningen (RUG) - met name de vakgroep Marketing van de Faculteit Economie en Bedrijfskunde- en DVJ Insights gaan intensiever samenwerken. Nog dit jaar [...]

19 02, 2019

The gap between science and marketing

Column Ronald Jansen - Consulting Partner   I could very well be one of the last people on Twitter. It is nice to see though that some of the [...]

19 02, 2019

What makes TV commercials effective?

Finding out whether our copy testing tool is a good predictor   As a marketing research company, we don’t just conduct studies for clients. We use our research to [...]

17 01, 2019

Top 7 KPI’s that drive brand impact

Article - Which KPI’s contribute the most to an effective TVC?   As a marketing research company, we don’t just conduct studies for clients. We use our research to [...]

17 01, 2019

Do better!

Column Lucas Hulsebos – CEO DVJ Insights   It will be difficult for us to top 2018. A year where DVJ Insights won a lot of prizes due to [...]

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