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19 02, 2019

The gap between science and marketing

Column Ronald Jansen - Consulting Partner   I could very well be one of the last people on Twitter. It is nice to see though that some of the [...]

19 02, 2019

What makes TV commercials effective?

Finding out whether our copy testing tool is a good predictor   As a marketing research company, we don’t just conduct studies for clients. We use our research to [...]

17 01, 2019

Top 7 KPI’s that drive brand impact

Article - Which KPI’s contribute the most to an effective TVC?   As a marketing research company, we don’t just conduct studies for clients. We use our research to [...]

17 01, 2019

Do better!

Column Lucas Hulsebos – CEO DVJ Insights   It will be difficult for us to top 2018. A year where DVJ Insights won a lot of prizes due to [...]

3 01, 2019

RPS+ PR

Case Study - Can we integrate PR when measuring the effectiveness of media? “We were able to gain an even better insight in the impact of our media by [...]

27 12, 2018

What is the best kpi for measuring media?

Case Study - Validating RPS compared to expenditures and GRP’s   In our Brand Growth study which is related to media, we spoke with over 50 different CMO’s. We [...]

12 12, 2018

Steeds meer banen en professionals in de sport en bij sportclubs

NOC*NSF doet jaarlijks onderzoek naar verschillende gebieden binnen sport. Het doel hiervan is de kwaliteit van de Nederlandse sportinfrastructuur helder in kaart te brengen en te blijven monitoren. Deze [...]

6 12, 2018

Top and Tail Media Buys

Column Simon McDonald – Managing Director UK   Improving (and proving) Brand Attribution and Message Clarity A top and tail media buy (or bookending) is a familiar concept where [...]

5 12, 2018

Conquering the land of CEP’s

Blog Roderik Sorbi – Senior Consultant   Maybe you’re at the train station and you’re too hungry to wait for dinner at home, so you eat a candy-bar. Or [...]

3 12, 2018

RPS+ Creative element

Case Study - Can we integrate the creative strength in media optimization?   DVJ developed a new innovative measure for media contacts to analyse the impact of media channels: The [...]

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