PhD position Effectiveness of advertising within the new media context

/PhD position Effectiveness of advertising within the new media context

PhD position Effectiveness of advertising within the new media context

Salary Info
Salary Type: Negotiable
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Since its foundation in 1614, the University of Groningen has enjoyed an international reputation as a dynamic and innovative center of higher education offering high-quality teaching and research. Belonging to the best research universities of Europe and joining forces with prestigious partner universities and networks, the University of Groningen is truly an international place of knowledge.

 

Faculty of Economics and Business

The Faculty of Economics and Business offers an inspiring study and working environment for students and employees. International accreditation enables the Faculty to assess performance against the highest international standards. It also creates an exciting environment of continuous improvement. FEB’s programmes, academic staff and research do well on various excellence ranking lists.

SOM, the graduate school and research institute of the Faculty of Economics and Business has available

One PhD position in the field of

Effectiveness of advertising within the new media context”

 

Project description

Advertising, through mass and targeted media, plays a major role in the marketing of today’s brands. This should not come as a surprise, as advertising is an important interface through which a brand can communicate with large groups of current and potential customers. The considerable role of advertising within marketing has led many academics and practitioners alike to study the effects of advertising on consumer attitudes and behavior. However, some issues have received little attention, e.g. the synergy within advertising campaigns using different media channels. Furthermore, many of the existing findings are getting harder to apply to today’s advertising and media landscape, with new developments like paid as well as earned media, and proliferation of new media channels. In addition, new data sources (here: provided by DVJ Insights) and analysis methods have become available which allows assessing more complex questions, like to what extent the short- and long-term effects of advertising depend on the creative quality of an advertisement and the effect metric used.

 

Organisation

This PhD position is sponsored by DVJ Insights. This offers major advantages for the PhD candidate in terms of access to existing databases, opportunities to collect high-quality data, additional funds for travelling, and close interactions and discussions enhancing the quality and relevancy of the research projects. The project will supervised by Prof.dr Tammo H.A. Bijmolt and Dr. Maarten Gijsenberg and will be embedded in SOM’s research programme in Marketing.

 

Qualifications

We are looking for applicants with a Master of Science degree. Students with a quantitative-oriented  background, e.g with an MSc in statistics, econometrics, data science, or marketing intelligence are invited to apply especially.

 

How to apply

If you are interested, we invite you to apply no later than February 25, 2019 10.00 AM (European Central Time). Please click here to go to the website of the University Groningen.

 

Information

For more general information, please send an email to somvacancies@rug.nl.

For more information on this specific project, you may contact Prof. Tammo Bijmolt (t.h.a.bijmolt@rug.nl).

 

Conditions

The full-time appointment is temporary for a period of four years, under the condition of a positive assessment at the end of the first year. The gross monthly starting salary is €2,325.-, which increases yearly to a maximum of  €2.972,-. Based on the gross salary you will receive an additional 8% holiday allowance each year in May, and an additional 8.3 % end of year bonus in December.

 

Starting date: September 1, 2019.

An assessment may be part of the procedure, consisting of psychological tests and an interview.