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The innovation graveyard

oktober 31st, 2019|

Brand Growth 2019: What have we learned? Blog Roderik Sorbi – Senior Client Consultant It’s our third year running, and we have spoken to dozens of marketers, CMO’s, innovation managers [...]

Marketing congresses October 2019: what have we learned?

oktober 31st, 2019|

Column Ronald Jansen - Consulting Partner A tradition nowadays; October is a very busy month for DVJ Insights. We have our international Brand Growth Event in the Netherlands and the [...]

DVJ Insights voor de tweede keer op rij FD Gazelle

oktober 21st, 2019|

Utrecht, 21 oktober 2019, DVJ Insights, het marketing research en analytics bureau voor merkgroei, is voor het tweede jaar op rij uitgeroepen tot FD Gazelle. De FD Gazellen Awards worden [...]

Brand Growth 2019 from an academic perspective

oktober 14th, 2019|

Blog Lisette Kruizinga - de Vries - Methodologist  On Thursday the 3rd of October, our annual Brand Growth Event took place in the Miele Experience Center. This year’s theme was the [...]

The increased importance of social media in advertising

oktober 9th, 2019|

How do social video ads perform in comparison with TV ads? For many brands nowadays, social media platforms such as Facebook, Instagram and Twitter, play a considerable role in their [...]

DVJ Insights on Stage at Festival of Marketing with Mark Ritson

oktober 8th, 2019|

Column Simon McDonald – Managing Director UK In October, we launch the results of our latest Brand Growth Study at the Festival of Marketing, where our CEO, Lucas Hulsebos, will [...]

The 3 sins of purchase intent

oktober 7th, 2019|

Blog Roderik Sorbi – Senior Client Consultant   These past few decades we have seen many publications about the pitfalls of Purchase Intent. And yet, purchase intention still feels like [...]

DVJ’s summer suitcase

september 5th, 2019|

Column Marieke van Echtelt – Managing Director Summer is often a time of reflection. But while I was ticking off my packing checklist a couple of weeks ago, plans for [...]

You don’t fool me! Do you?

september 3rd, 2019|

Blog Lisette Kruizinga-de Vries – Methodologist A couple of years ago, DVJ Insights collected data for a study on the effects of native advertising. Now, after some years, the article [...]

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