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Onze recente nieuwsitems en berichten

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The increased importance of social media in advertising

oktober 9th, 2019|

How do social video ads perform in comparison with TV ads? For many brands nowadays, social media platforms such as Facebook, Instagram and Twitter, play a considerable role in their [...]

DVJ Insights on Stage at Festival of Marketing with Mark Ritson

oktober 8th, 2019|

Column Simon McDonald – Managing Director UK In October, we launch the results of our latest Brand Growth Study at the Festival of Marketing, where our CEO, Lucas Hulsebos, will [...]

The 3 sins of purchase intent

oktober 7th, 2019|

Blog Roderik Sorbi – Senior Client Consultant   These past few decades we have seen many publications about the pitfalls of Purchase Intent. And yet, purchase intention still feels like [...]

DVJ’s summer suitcase

september 5th, 2019|

Column Marieke van Echtelt – Managing Director Summer is often a time of reflection. But while I was ticking off my packing checklist a couple of weeks ago, plans for [...]

You don’t fool me! Do you?

september 3rd, 2019|

Blog Lisette Kruizinga-de Vries – Methodologist A couple of years ago, DVJ Insights collected data for a study on the effects of native advertising. Now, after some years, the article [...]

How can we generate new insights based on existing data?

juli 18th, 2019|

Case Study - Integrating data in tracking   Client’s challenge There’s a discussion going on between data sources and questionnaires. Most of the time the people involved with questionnaires are researchers [...]

Data, data and even more data

juli 17th, 2019|

Column Lucas Hulsebos – CEO DVJ Insights These past few years we have taken over many trackers at DVJ Insights. An exciting process for us, but above all for our [...]

The real danger of always-on: being always-off

juli 9th, 2019|

Blog Jori van de Spijker – Practice Lead Brand & Comms   These last couple of years we have seen many advertisers switch to an always-on strategy. Bursting seems to [...]

Smart goes agile

juli 3rd, 2019|

Iris Welvaarts – Research Expert DVJ Insights, en SMART-bestuurslid Artikel eerder verschenen in CLOU Magazine Juli 2019, in samenwerking met SMART. Eind april vond het jaarlijkse SMART-congres plaats. Dit jaar was het [...]

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