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RPS+ PR

Case Study - Can we integrate PR when measuring the effectiveness of media? “We were able to gain an even better insight in the impact of our media by not [...]

What is the best kpi for measuring media?

Case Study - Validating RPS compared to expenditures and GRP’s   In our Brand Growth study which is related to media, we spoke with over 50 different CMO’s. We found [...]

Steeds meer banen en professionals in de sport en bij sportclubs

NOC*NSF doet jaarlijks onderzoek naar verschillende gebieden binnen sport. Het doel hiervan is de kwaliteit van de Nederlandse sportinfrastructuur helder in kaart te brengen en te blijven monitoren. Deze week [...]

Top and Tail Media Buys

Column Simon McDonald – Managing Director UK   Improving (and proving) Brand Attribution and Message Clarity A top and tail media buy (or bookending) is a familiar concept where the [...]

Conquering the land of CEP’s

Blog Roderik Sorbi – Senior Consultant   Maybe you’re at the train station and you’re too hungry to wait for dinner at home, so you eat a candy-bar. Or you’re [...]

RPS+ Creative element

Case Study - Can we integrate the creative strength in media optimization?   DVJ developed a new innovative measure for media contacts to analyse the impact of media channels: The Reality [...]

Standing out through the creative strength of a campaign

Blog Marian Cammaert – Client Consultant   The creative strength of a commercial is important. That’s something you don’t have to convince me of anymore. For years I have been [...]

Influencers beïnvloeden gedrag KPI’s

DVJ Insights heeft een primeur met het Influencer Marketing Onderzoek die in oktober 2018 is uitgevoerd. Voor het eerst is de impact van het inzetten van influencers op marketingdoelstellingen in [...]

‘Bewust worden van mobiel gebruik’

  Interview Ivonne van Zuilen - Ben | Tekst door Iris Welvaarts – Research Expert DVJ Insights, en SMART-bestuurslid Artikel eerder verschenen in CLOU Magazine December 2018, in samenwerking met SMART. [...]

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